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Last Monday, I got the privilege to attend the Japan Rice Peace Project seminar, chaired by Jeff Santos from The Santos Marketing Group, in the presence of Mrs Akie Abe, the wife of Japan Prime Minister Shinzo Abe. This project emphasizes the role of rice in food action, whether it is sustainability, crisis relief or social responsibility. We often say that rice is in Asia like bread in western countries: a common staple. Well it is a bit more and the recent natural disasters in Japan, such as the earthquake in Tohoku in 2011 followed by the Fukushima nuclear incident, or even more recently the 2016 Kumamoto earthquakes are reminders that food is key in case of crisis.
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