I think the first time I tried it was in Boston, at Faneuil Hall. Since then, I have tried it in many forms, such as the Lobster roll benedict at Anthony David's in Hoboken, NJ.
Then, last year, I went to the Food Truck Festival at South Street Seaport and tasted a succulent Connecticut style lobster roll (poached in butter!!!) from The Red Hook Lobster Pound (see the related post: Food Truck Festival at South Street Seaport (NYC) on August 20th!).
Then, I noticed this red truck on the corner of 52nd and 6th in New York: Urban Lobster Shack. With a name like this, there is no question what it is about! They have in fact a brick and mortar restaurant Midtown, as well as one in the Financial District. I spoke with the Chef who told me that they started couple of month ago with the truck. The menu is defined everyday, based on her mood. For instance, the second time I went, I did not see the different dishes made with crab: she was not in the mood for it!
So, I tried several of their rolls.
The traditional ("Our famous lobster roll").
This was my first. At first, I was surprised by the size of it as the roll is a tiny hot dog roll. For $13, it was a bit small. But the taste was amazing: the lobster was perfectly cooked, tasty, perfectly seasoned, with a nice buttery taste (the roll is toasted and buttered).
Then I tried the Chef's scampi lobster roll.
Good too, but too much garlic! It for sure protected me from vampires for a month. However, it was filled with lobster! Yum!
The last one was the Chef's creation: Asian Lobster Roll:
It was served with celery, a wasabi soy sauce topped with sesame seeds. I like the originality and the taste of the dish. But the traditional one is my favorite!
I like the fact that they propose many different types of Lobster Rolls and wish they serve more often crab rolls as an alternative...But $13 / $14 seems a bit overpriced, although the rolls are filled with the lobster. I would eat again there, but not everyday!
Enjoy (I did)!