When Rebecca, Jodi’s cousin, asked to find a place with pancakes for brunch, we ended up going to Sugar Factory in the Meatpacking District, a place we wanted to go to for a while now. Yes, there were other places but not with time available on Opentable or Resy. When we arrived, it was clear that a reservation was necessary as people without were turned down and in fact, we got seated in a corner hard to reach for the staff, 30 minutes after our reservation. They were definitely overwhelmed despite the fact that we could see available tables upstairs. Sugar Factory is a big place for sure with a fun decor from candies to big chandeliers hanging from the high ceiling, without forgetting the photos of celebrities who had a meals there or let’s say more what makes them popular: giant crazy milkshakes like the one with a mini cheese burger squeezed on top, or the goblets, these big sugary drinks full of liquid nitrogen to give a dramatic effect. Considering I was going for fried chicken and waffles, I only got a large chocolate cookie jar milkshake that was made of Vanilla soft serve ice cream blended with Oreo cookie crumbles, chocolate chips, caramel sauce and melted chocolate sauce, topped with Oreo cookies and whipped cream. It was a very good milkshake although I wish it had more Oreo cookie and the best part was the whipped cream that was a bit glossy making me think that it had marshmallows in it. So it started well but I got a bit of a hint about the food when I saw one of the tables getting their Mac and cheese burger that did not look as appetizing as the description suggested. No, the Nutella pancakes were not as good as some you would get in diners, not having enough Nutella; the French toast was not soaked enough and the waffles too soft and a bit bland if it was not for the maple syrup. I had hopes that the fried chicken would save the meal but no: it was overcooked and a bit dry.
Too bad. This is a very gimmicky place and I guess this is a fine for families and kids but on my side, I would pass...
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Sugar Factory - 835 Washington Street, New York, NY 10014