I recently received, for just $1, some wine from Blason Louis, a French Wine seller that teamed up with more than a dozen winemakers in France and is reaching out to bloggers. But it is not a bottle that I received: no, it was four flacons in a box, that I admit looked pretty sleek. These tubes full of wine are great, especially if, like me, you do not drink enough wine to open a bottle, thinking that it would go to waste fairly quickly, turning into something that would only be good as a cooking ingredient. Restaurants offer wine by the glass, but at home, the choice is limited: you can find half bottles, but, usually, they will be located close to the cashier, like a pariah. So, now, the alternative exists with Blazon Louis, addressing not only the quantity, each tube being a glass of 10 cl or 3.4 oz, but also the quality, proposing premium wine. Perfect also if you want to do a tasting of various grapes, it is ideal if people have different tastes and you do not want to open several bottles.
They propose premium wines from the various producing regions. I got for instance:
- Pommard, a 100% Pinot Noir grape, from Burgundy.
- Saint-Emilion Grand Cru, a 100% merlot, from Burgundy.
- Haut-Médoc Cru Bourgeois, 63% Cabernet Sauvignon and 37% merlot, from Bordeaux.
- Sancerre, 100% Pinot Noir from the Loire Valley.
Each box comes with a flyer that will give some information about the wine, perfect if you are a neophyte or just curious: origin, quote from the producer, how the wine is made, main characteristics (fully bodied, fruity, woody, floral, mineral) as well as how it looks (eye), smells (nose) and taste (mouth), with also some pairing information.
This is a great concept that will disrupt the wine industry for sure and Blason Louis is not the first to try it. Others like Copa Di Vino or Vinebox already did. But what would set Blason Louis apart is the quality of the wine that they propose.
Enjoy (I did)!
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